Head of Research & Founder
Amanda Peters, PhD, is an experienced qualitative and mixed-methods researcher with a background in sociology, social psychology, ethnography, and applied research in health systems, behavior, and medical education. Amanda is also a seasoned marketing and community engagement professional specializing in targeted, high-impact campaigns. She works with clinical research teams, market research firms, non-profits, for-profit companies, and community groups. Her passions are communication, understanding human behavior, and using innovative approaches to drive evidence-backed product and service development.
Amanda has numerous trusted contacts across the insights industry with proven track records of success, who are brought in as needed to collaborate on or support projects.
Linkedin: https://www.linkedin.com/in/amandapetersmr/
What people are saying…
“We are so glad that we have her as one of our qualitative vendors. Amanda does it all: Report writing, qualitative interviewing, notetaking, and strategy. She gets up-to-speed quickly on projects, is meticulous, a great moderator, and super professional in everything she does.”
— JOANNA JONES, OWNER/FOUNDER, INTERQ RESEARCH
“I've worked with Amanda on various projects. Working with her was always a pleasure, her organization skills and collaboration make it easy to stay on task.”
— JESUS JIMENEZ, MARKETING MANAGER
“She executes flawlessly with attention to detail and relentless follow-up. She has a very supportive and collaborative tone and appropriate style as she engages with a wide range of constituents.”
— STEVE SHRAY, OPERATIONS & ENGINEERING EXECUTIVE