Investigate. Inform. Succeed.
VitalPath Insights (VPI) helps organizations succeed using traditional behavioral science approaches, design thinking, and the latest AI-powered tools.
Our approach
Employing traditional behavioral science techniques, design thinking, team collaboration, and the latest AI-powered tools, VPI provides high-quality market research, product research, organizational research, and non-profit program evaluation services. Collaborating with and assisting clients lacking the in-house resources or expertise to create data-driven insights that inform product design and strategy, empower teams, enhance impact, and grow revenue.
Our industries
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Consumer Packaged Goods (CPG)
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Healthcare
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Pharma
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Biotech
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Robotics
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Entertainment & Gaming
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Communications Tech
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Advertising & Marketing
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Financial Services
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Non-Profit
Providing the services you need
We are a B2B and B2C research firm available to support your next customer understanding and insights project. We can help at any point in the research process. Whether you are in an early planning phase, need an experienced moderator to conduct your next set of IDIs, or need help crafting a compelling, actionable story from your data, VPI has you covered.
In-person and remote options
We are a research firm located in the San Francisco Bay Area. We offer in-person and remote research services including in-depth interviews, virtual ethnography, focus groups, video research, note-taking, and more.
Our services
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Moderation
Virtual IDIs, Focus Groups, Guide Development, Top-line Summaries
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End-to-end Primary Research
Scoping, Budgeting, Recruiting, Data Collection, Analysis, Reporting.
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Secondary Research
Literature Reviews, Online Publications, Reports.
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Qualitative Research
Observation, Interviews, Focus Groups, Virtual Ethnography, Online Bulletin Boards, Journaling.
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Survey Research
Telephone Surveys, Print Surveys, Digital Surveys.
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Note-taking
In-person or Online Note-taking, Transcription.
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Data Analysis
Content Analysis, Thematic Analysis, Grounded Theory, Descriptive Statistics
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Reporting
Written Reports, Executive Summaries, Engaging Slide Decks, Presentation Facilitation, Digital Copy, Print Materials.